
From Stuttgart to Denim: The Porsche 911 Inspiration

Ben Hurren
You probably weren’t expecting a classic German sports car to influence your next pair of jeans. But then again, we didn’t build Vingt Quatre like every other denim brand.
The 1960s Porsche 911 — specifically the Otto Fuchs five-spoke alloys — became a design reference point early in our process. Not because we’re car guys (though we are), but because of what the 911 represents: precision, timelessness, and purpose.
Take our rivets. We could’ve used off-the-shelf hardware. Instead, we moulded our own, inspired by those iconic five-spoke wheels. It’s a subtle nod — most people will never notice. But *you* will. That’s what good design is.
Even our six-stitch brand mark reflects this thinking. Clean, engineered, intentional.
The Porsche 911 was never about flash. It was about craft. About doing one thing extremely well. That’s exactly how we approach denim.
Form. Function. Forever wearable.

Ben Hurren