Behind Vingt Quatre

We’ve *probably made the best jeans in the world. *Definitely.

At Vingt Quatre, we believe great denim is more than just fabric.

It’s a timeless expression of individuality, craftsmanship and authenticity, made to move, built to last, and designed to be worn every day.

Denim, Done Differently

With nearly 20 years of experience in luxury menswear, including time as a retail buyer for some of the UK’s most respected fashion houses, I saw firsthand what made product great… and what made it inaccessible.

About Founder

There was a gap. Not just in the market, but in the mindset.

I wanted denim that felt as refined as the brands I’d bought for, but designed for real life.

Not trend-driven. Not over-styled. Just exceptionally made jeans that do their job and do it well.

So I built Vingt Quatre.

A brand that bridges timeless design with everyday function. Where craftsmanship, comfort and fit are never compromised and luxury doesn’t come with an unattainable price tag.

- Ben Hurren

Founder, Vingt Quatre

About Founder 2

Not only built to last, but crafted with a focus on quality, comfort and fit.

Vingt Quatre isn’t just a brand; it’s a movement toward rethinking what denim means in today’s world where function meets style. 

Made With Care

We travelled to Turkey to oversee every stage of production, from pattern cutting to final wash.

This is where Vingt Quatre comes to life: in the hands of people who care as much as we do.

Jeans for Every Day, For Every Man.

Luxury made attainable.

Join Us On Our Journey

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