A Considered Father's Day
Ben Hurren
A good pair of jeans may seem like a strange gift to give. But it's the kind of gift still being worn in five years, softened and faded into the shape of the Dad who owns it.
That's the case for denim this Father's Day. Not the gesture, but the longevity.
Every pair shares the same foundation: a slightly higher rise that sits steady through the waist, a touch of stretch so they move as he does, and the kind of details you only notice up close - the six-stitch back pocket, the five-spoke rivets, the wash chosen with care. Crafted in Istanbul, Vingt Quatre jeans are designed to be worn every day.
The only real question is his fit. Here's how to choose.
THE TAYLOR SLIM
A closer, sharper line that follows the leg without ever gripping. This is the cut for the man who keeps his look clean and considered, and likes his denim to do the same.
For him, a deep indigo could be the easy decision, a pair he'll reach for with everything from a knit to a jacket. If his wardrobe runs darker, black does the same job with a touch more edge. Shop the Taylor Slim Fit today.
THE HARDY STRAIGHT
The classic, and the one to choose if you're unsure which way to go. A straight leg that works as hard as he does and never dates, as at home with trainers as it is with boots.
Mid Blue is the dependable everyday option here, but the choices don’t stop there. A black or a chalk white gives him something he won't see on everyone else, the kind of pair that quietly turns into his favourite. Shop the Hardy Straight Fit now.
THE CRAIG TAPER
Roomier through the thigh and tapering in toward the ankle. The relaxed-but-tidy option, comfortable without ever looking slouchy, and forgiving if you're guessing slightly on his size.
A chalk white feels right for the warmer months and lifts whatever it's worn with, while wolf grey is the understated alternative to blue, easy to style and quietly different from the norm. Explore the Craig Taper Fit today.
Not sure of the best fit? Explore our Size Guides today for more helpful insights. Order by 2pm Thursday 19th June for delivery before Father's Day on 21st June.
Ben Hurren